|CEO, Pulse Canada|
|CEO, Canadian Special Crops Association|
Gordon Bacon is CEO for Pulse Canada and is also CEO of the Canadian Special Crops Association, an organization that represents processors, exporters and brokers of all pulses and special crops.
Pulse Canada is the national industry association that represents growers, processors and exporters of Canadian pulses. The association’s mandate is to contribute to the profitability of the Canadian pulse industry by delivering innovative solutions that improve efficiencies and increase the value of pulse production, processing and marketing. When successful, Pulse Canada’s efforts will ensure that different market segments recognize pulses as healthy, sustainable and functional food products, leading to increased worldwide demand for Canadian pulses.
Direction and funding for Pulse Canada is provided by Alberta Pulse Growers, Saskatchewan pulse Growers, the Manitoba Pulse Growers Association, Ontario Bean Growers, and the Canadian Special Crops Association.
Before joining Pulse Canada 19 years ago, Gordon was Director of Market Development at the Canadian Wheat Board (CWB). He has also served as Senior Policy Advisor to the Minister of State, Grains and Oilseeds in Ottawa; and in various roles with federal and provincial departments of agriculture.